United keen to broker new Nike contract and break huge US market
United executives are due to sit down with Nike counterparts in February at the start of a sixmonth negotiating period over their 303million (377m) kit supply deal.
And it seems obvious Nike will have to come up with an huge sum to satisfy United's owners, the Glazer family.
In July,[link widoczny dla zalogowanych], United announced a staggering 357m (444m) deal with General Motors for the Chevrolet logo to be worn on their shirts for seven seasons from 2014.
That figure prompted United to buyout the present deal with DHL for the club's training kit, which will now come to an end at the climax of this season.
And clearly, United believe there is a lot of money to be made.
"We feel we know, with some clarity, the value of our rights,[link widoczny dla zalogowanych], and we are bullish about the abundance of opportunities available to accelerate the growth of this business," said United's executive vicechairman Ed Woodward.
"The planning on DHL started postGM deal. We are always monitoring the value of our rights. We can improve the amount, duration and rights package about that deal.
"Our sixmonth negotiating window with them (Nike) starts in February,[link widoczny dla zalogowanych]. We look forward to sitting down with them then,[link widoczny dla zalogowanych]."
Privately, United officials do not believe the way the Nike deal is structured fits with the more commercially aggressive Glazer regime.
Sponsorship certainly appears to be a lucrative revenue stream for United,[link widoczny dla zalogowanych], given they posted a 32pc increase to 27.8m (34m) for the three months to September 30, 2012.
Including the General Motors contract, United completed 10 sponsorship deals during that time,[link widoczny dla zalogowanych], confirming an increase in workforce from 670 to 735 was almost exclusively connected to the marketing sector.
United now have mobile phone partnerships in 44 countries, with Woodward claiming a threeyear deal with Japanese soft drinks manufacturer Kagome came as a direct result of opening an office in Hong Kong.
He added that the USA was the "next natural place" for expansion and a regional centre given as many supporters watch United there as do so in the United Kingdom.
It was also confirmed United had received 2.5m (3.1m) as a result of being an Olympic Games football venue, plus 1.3m (1.6m) in compensation for players appearing at Euro 2012.
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